Les Fleurs de Claude Monet, Impression Giverny

Женский аромат Les Fleurs de Claude Monet от марки Impression Giverny выпущен в 1986 году. Композиция аромата включает ноты: Ирис, Ландыш, Лаванда, Нарцисс, Белая роза, Серая амбра и Жасмин. Парфюмер - Bernard Alain Portelli. The flowers and gardens in Claude Monet's paintings, whose colors and sense of romance have touched art lovers for generations, have now inspired a perfume. The fragrance, Les Fleurs de Claude Monet, has been sold in the United States for about two months. It is a blend of jasmine, iris, lily of the valley, white rose and daffodil, with a touch of lavender and an ambergris base. The marketing of the French perfume has caught the attention of the fragrance industry. The manufacturer and distributor, the Colber Group of Washington, sells it only in museum gift shops. "I think it's very clever because you don't have to have a lot of investment" in advertising and store promotion, said Annette Green, executive director of the Fragrance Foundation, an industry group. Bernard Alain Portelli, senior vice president of the Colber Group and developer of the perfume, acknowledged that cost was one reason to limit distribution to museums. But he also said part of the approach seemed obvious. “When we have a name like that, Claude Monet, the idea of going to a museum is fairly easy," he said. Price Is $65 For three years the perfume had been sold only at the Monet Museum in Giverny, France, where the Impressionist lived. It is now sold in 32 American museums, including the Brooklyn Botanic Garden. Mohamed Hassan, assistant manager of the garden's gift shop, said 12 of the 3.4-ounce bottles arrived in late January but he had sold only a few, probably because of the $65 price. "The perfume is brilliant, people like it, but because of hard times, they would prefer a smaller bottle," he said. Despite the experience in Brooklyn, nationwide sales for Les Fleurs de Claude Monet have been good, Mr. Portelli said, and the company has no plans to alter the bottle size or sell the perfume in department stores. "I still want to keep it kind of different and exclusive and connected to art," he said. "I don't want to have a product that's too commercial." About 10,000 bottles have been shipped to American museums so far. :